In today’s digital-first world, your professional headshot is often the first impression you make. Whether it’s on LinkedIn, a company website, or a business card, a high-quality headshot conveys confidence, credibility, and professionalism.
We spoke with Reid Lucier, Canadian professional headshot photographer with over 10 years of experience, known for making photoshoots fun and stress-free. “Your first impression is often made online,” Lucier explains. “If your headshot isn’t projecting confidence and professionalism when you’re not in the room, it’s time for an update.”
Why Investing in a Professional Headshot is Worth It
Getting your photo taken takes effort—choosing an outfit, fixing your hair, and mustering up a natural smile. So why waste that time on a low-quality photo?
“A phone camera won’t build trust with you, coach your expressions, or provide the right lighting,” says Lucier. A professional headshot ensures your time and energy result in a high-quality image that actually works for you.
When to Update Your Headshot
Lucier recommends updating your headshot when:
✔ You no longer look like your photo (new hairstyle, facial hair, or years of experience).
✔ You’ve moved into a leadership role and need an image that reflects your expertise.
✔ Your current photo is cropped from an event where you happened to be dressed nicely.
Top Tips for a Great Headshot
1. Dress for Your Profession
Keep it simple—avoid loud patterns or logos. If you’re in a corporate role, a blazer or suit is a strong choice. Creative industries? A clean, well-fitted shirt works too.
2. Relax—Your Photographer’s Got This
Most people feel awkward in front of the camera, but a good photographer will guide you. “I use facial expression coaching to help clients feel comfortable,” Lucier says.
3. Classic Backgrounds & Great Lighting Matter
A clean backdrop (black, white, or grey) keeps the focus on you. The right lighting enhances features and minimizes distractions.
4. Keep Hair & Makeup Natural
Avoid heavy creams and excessive shine. Stick with a polished but natural look—you want to look like the best version of yourself.
Simple Headshot vs. Branding Portrait
If you want a straightforward, professional look, a classic headshot is best. But if you want to showcase your industry or personal brand, a branding portrait (like a realtor in a well-designed kitchen or a trainer in a gym) tells a story.
Choosing the Right Photographer
✔ Find a specialist – A headshot pro understands lighting, posing, and expressions.
✔ Look for consistency – A strong portfolio ensures you know what you’re getting.
✔ Consider onsite group sessions – If you run a business, hiring a photographer to capture your team’s headshots can give your brand a cohesive, polished look. “Clients take companies more seriously when their team’s headshots look professional,” Lucier explains.
Final Thoughts
A professional headshot is a small investment with big rewards. It builds credibility, enhances your personal brand, and helps people connect with you—even before you meet. Whether you choose a simple headshot or a branding portrait, working with a professional ensures your image reflects your expertise and personality.
And let’s face it—if you’re going to spend time picking the perfect outfit, fixing your hair, and psyching yourself up for a photoshoot, you might as well make it count.
If you’re ready to level up your professional image, find a photographer who understands how to bring out your best—and let your first impression speak for itself.
About Reid Lucier
Reid Lucier is a photographer specializing in professional headshots. With over 10 years of experience, he has crafted a distinct style that makes his headshots stand out. Known for creating a stress-free and enjoyable photoshoot experience, Reid ensures every client leaves with a headshot they love. He also offers onsite office headshot sessions for businesses looking to elevate their brand. To learn more or book a session, visit www.topheadshots.ca.
